Integrated Media Agreement

It is clear that the two decisions of the NR LNR have consolidated the role of the AFM as the exclusive negotiator of the concepts of electronic media. These legal precedents go a long way in maintaining uniform media rules. These will prevent orchestras from trying to outbid each other for hospitality projects – an event that we must all realis contrary to the fundamental principles of unionism. This section contains basic guidelines to which the AFM Agreement applies and links to most of the current national agreements. But as versatile and flexible as the IMA is, conductors sometimes try to get around the chord. Competition for hosting projects can lead to a breakdown of solidarity between orchestras that are signatories to AFM collective agreements. This has the potential to lead orchestral musicians into a race to the bottom, which contrasts with why the AFM serves as a negotiator. The desire of employers to negotiate individual contracts in the media gave rise to some provocative litigation that eventually consolidated the role of the AFM as the exclusive bargaining agent for the use of electronic media. One of the first occasions when the NRL was asked to investigate the AFM`s role as a negotiator on electronic media was triggered when the Cleveland Orchestra`s management decided that it no longer wanted to negotiate live recordings and Internet broadcasts with the AFM. While management had long signed various AFM registration agreements, in 2009 it decided to negotiate the terms of use for electronic media only directly with AFM Local 4, the union signatory to their collective agreement.

This is why it distanced itself from the multi-employer group, which had negotiated with the AFM for electronic media conditions, and requested direct negotiations with Local 4. There is a new provision called Annual Media Commitment Payment that replaces the audio buffet. It requires the employer to commit to paying the media each year at one of three different payment stages, for an additional 3%, 4% or 5% of the basic annual salary, with minimum payment requirements for each step. . . .